Civil society groups are calling on top brands to push Elon Musk to comply with community safety rules
- 40 nonprofits and advocacy groups were sent letter to top Twitter advertisers in light of Musk’s takeover.
- The groups say brands like HBO and Amazon should push Musk to accept content moderation or stop their ads.
- Musk has expressed disdain for both ads and moderation and said he aims to reduce Twitter’s reliance on ad revenue.
In response to Elon Musk has taken over Twitter40 judicial organizations and media monitoring groups on Tuesday sent a letter to top advertisers on the social platform, urging them to push Musk to accept content moderation or to boycott Twitter entirely.
“We, the undersigned, call on you to notify Musk and publicly commit to ending all advertising on Twitter globally if he follows through on his plans to undermine brand safety and community standards, including content moderation.” a letter read. “This means that Musk must not overturn the basic moderation practices that Twitter already has on the books and must commit to actually enforcing those rules.”
A letter it was signed by media and technology reform organizations including Free Press, Public Citizen, and Accountable Tech, as well as advocacy groups such as the NAACP, the National Center for Transgender Equality, and the National Hispanic Media Coalition. The top 20 Twitter advertisers who collectively spent about $358 million on ads this year were referred to as identified by Media Matters for America, including Amazon, HBO, Apple, IBM and Disney.
Musk has previously expressed disdain for both ads and content moderation and, in promises to investors, said it aims to reduce its reliance on Twitter ad revenue. However, in a letter posted on Twitter last week, Musk assured advertisers that the platform will not become a “free-for-all hellscape” and aims to make it “the most respected advertising platform in the world,” although his plans for a future content moderation system remain unclear.
An open letter to advertisers approached content moderation on Twitter from a brand safety perspective, saying companies have a “moral and civic obligation” to prevent the “degradation” of the platform and to consider the impact of their ads appearing alongside increasingly violent ones. or online hate speech.
“Within 24 hours of Musk taking ownership, the platform was flooded with hate and misinformation,” the letter said, citing reports that use of the N-word on Twitter jumped nearly 500% after Musk’s takeover and his recent tweets sharing conspiracy theories about the attack on Paul Pelosi.
“Not only are extremists celebrating Musk’s takeover of Twitter, they are seeing it as a new opportunity to post the most dangerous, disturbing and racist language and images,” the letter said. “This includes clear threats of violence against people they disagree with. Without Twitter’s deliberate efforts to address this type of abuse and hate, your brands will be actively supporting accelerated extremism.”
Musk and Twitter representatives did not immediately respond to Insider’s requests for comment.
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