Elon Musk says Twitter’s verified color service will launch next week
Nov 25 (Reuters) – Twitter Inc plans to roll out its verified service next Friday with color-coded checks for individuals, companies and governments, after a failed initial launch led to a surge in users impersonating celebrities and brands on the platform .
CEO Elon Musk on Friday assigned colors to the categories – gold for companies, gray for governments and blue check for individuals, including celebrities.
“Painful but necessary,” he said, adding that verified accounts would be manually checked before the check was activated.
The revamped $8-a-month service will allow individuals to have a smaller, secondary logo of their organizations if they verify it, he said in another tweet on Friday. “Longer explanation next week.”
Monday’s social media platform postponed its reboot to be safe as the service is expected to help Twitter boost revenue at a time when Musk is trying to retain advertisers after buying the company for $44 billion last month.
The subscription service, which Musk called an “excellent level,” was paused on Nov. 11 as fake accounts mushroomed, forcing the world’s richest man to return the “official” badge to some users.
For example, one user pretending to be drugmaker Eli Lilly and Co tweeted that insulin would be free, sending the company’s shares tumbling and forcing it to apologize.
The turmoil brought down several companies including General Motors (GM.N) and United Airlines (UAL.O) to pause or withdraw ads on the platform. Twitter user growth, however, is at an all-time high, according to Musk.
Reporting by Akanksha Khushi and Aditya Soni from Bengaluru; Editing by Saumyadeb Chakrabarty and Arun Koyyur
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