Ticketmaster apologizes to Taylor Swift and her fans for the ticketing debacle

Ticketmaster apologizes to Taylor Swift and her fans for the ticketing debacle

New York
CNN Business

Ticketmaster he apologized Taylor Swift and her fans late Friday night after a the ticket sales debacle this week which has made it difficult for consumers to buy tickets for the pop star’s new tour.

“We want to apologize to Taylor and all her fans – especially those who had a terrible experience trying to buy tickets,” the ticketing site said. blog post.

The company added that it strives to make ticketing “as easy as possible,” but that “hasn’t been the case for many people trying to buy tickets” for Swift’s tour, which kicks off March 17 and will feature 52 concerts in multiple stadiums across the U.S. five months.

The company said it is working to “strengthen our technology for the new demand-driven bar” for her tour. “Once we get past that, if there are any next steps, updates will be shared accordingly,” it says.

Mea culpa comes after Swift spoke earlier Friday about how the situation was “excruciating” for her to watch unfold into chaos.

“I will not make excuses for anyone because we asked them several times if they could cope with such requests and we were convinced that they could,” the singer wrote on Instagram on Friday afternoon. “It’s really amazing that 2.4 million people got tickets, but it really pisses me off that so many of them feel like they’ve been through several bear attacks to get them.”

Swift added that she would try to “figure out how this situation can be improved in the future.”

Sales of the singer’s new Eras Tour began on Tuesday, but huge demand upset the ticketing site, infuriating countless fans who were unable to purchase tickets. Customers complained on social media that Ticketmaster wasn’t loading, saying the platform wouldn’t allow them to access tickets, even if they had a pre-sale code for verified fans.

On Thursday, Ticketmaster announced that sales to the general public, which were scheduled to begin on Friday, were canceled due to “extremely high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand.”

“To those who didn’t get tickets, all I can say is that I hope to provide more opportunities for us to come together and sing these songs,” Swift said.

The Justice Department has launched an antitrust investigation into Live Nation, the owner of Ticketmaster, to determine whether the company has a monopoly on the concert market, including ticketing, a source familiar with the matter told CNN. First the New York Times registered investigation on Friday.

The Justice Department has reached out to music venues and other participants in the ticket market in recent months, asking about Live Nation’s practices and industry dynamics, the Times added.

Live Nation replied Saturday in a statement posted on its website, which said it “takes seriously its responsibilities under the antitrust laws” and “does not engage in conduct that could justify antitrust litigation, let alone orders that would require it to change fundamental business practices.”

“Only the Department of Justice recognized the competitive nature of the concert promotion business at the time of the Live Nation/Ticketmaster merger,” the company said in a statement. “That dynamic hasn’t changed.”

Live Nation added that the fact that Ticketmaster “continues to be a leader in such an environment is a testament to the platform and those who operate it, rather than any anti-competitive business practices.”

“We innovate and invest in our technology more than any other ticketing company, and we will continue to do so,” the company wrote, noting that Ticketmaster is “the most transparent and convenient ticketing system in the United States.”

– CNN’s Evan Perez and Tierney Sneed contributed to this report

– Correction: A previous version of this story misstated the number of stadiums Taylor Swift will play on her Eras Tour.

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