Twitter is rolling out changes for some users ahead of the new Blue launch

Twitter is rolling out changes for some users ahead of the new Blue launch

Elon Musk’s Twitter account displayed on a phone screen and the Twitter logo displayed on a laptop screen are seen in this illustration taken in Krakow, Poland, on November 1, 2022.

Jakub Porzycki | Nurphoto | Getty Images

On Saturday, Twitter began rolling out changes to its platform for some users in preparation for the launch of its revamped Twitter Blue subscription service.

Updates listed in the App Store confirmed that users will be able to purchase Twitter Blue and get a blue tick for $7.99 per month. The updates are listed as available to users in the US, Canada, Australia, UK and New Zealand, according to a description in the Apple online store.

Esther Crawforddirector of product management at the social media company, said in a series of tweets that the new version of the subscription service isn’t available to everyone yet, but a “small early group” may see updates to the platform.

“The new Blue isn’t available yet – the sprint to our launch continues, but some people may see us making updates as we test and roll out changes in real time,” she wrote. “The Twitter team is legendary. New blue…coming soon!”

Elon Musk, who became the new owner of Twitter on October 28, has floated a number of ideas for a new user verification process for Twitter, which he bought for $44 billion.

In the earlier one a thread of tweetsMusk criticized the current system, which gives a blue tick, or confirmation, to featured users such as politicians, members of the press, executives and organizations. Historically, the check mark let readers know that the account was legitimate. Other social networks, such as TargetFacebook and Instagram have similar verification systems.

Musk said he plans to give “power to the people” by offering verification to anyone on the platform through Twitter Blue for $8 a month. He said subscribers will be prioritized for mentions, replies and searches, receive half as many ads and be able to tweet long videos and audio.

Those changes were confirmed on Saturday in an updated App Store listing. The updated version of the app also promised Blue members a “better reading experience” and “early access to a selection of new features.”

Musk said ua tweet Saturday that Twitter Blue will be rolled out worldwide once it’s confirmed to work in an initial set of countries.

Changes follow earlier a report from The Verge who said Musk is considering charging as much as $19.99 a month for a subscription. Twitter employees working on the project were reportedly told they had until Nov. 7 to launch the feature or risk being fired, according to the report.

November 8 is the date of the US midterm elections

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